Jorgen Sundberg posted an article on Personal Branding that I think illustrates a similar point I have made on the Career Portfolio: content is the key. You want to create original works that help illustrate your value.
What I find ironic is that he deplores regurgitation which is precisely what I am doing here.
http://jorgensundberg.net/content/how-grow-your-personal-brand-create-content
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